Newfield Wireless

Newfield Wireless, a software vendor and Radio Frequency (RF) consultancy, has distinguished itself in RF planning and optimization services with wireless operators across the United States. Newfield’s consultancy group provides model calibration services for wireless design to ensure maximum ROI of radio access network (RAN) resources. The company’s flagship visualization and geo-location software, TrueCall®, helps wireless operators manage their customer experience by enabling real-time support of call issues or providing critical geo-referenced input for optimization engineers. The application is also used by operators’ marketing teams to better target their customer acquisition and retention programs.

Newfield Wireless is increasing its focus on software delivery and expanding sales distribution beyond the United States. The company has released a UMTS edition of the TrueCall product, and will be releasing an LTE version later this year. In conjunction with these efforts, Newfield Wireless is accelerating its marketing efforts to communicate to the global wireless market the unique capabilities its products deliver to manage an operator’s subscriber experience.

Newfield Wireless has a compelling offering for operators planning their LTE network rollout. The company’s differentiated approach to RF prediction model calibration delivers unprecedented simulation accuracy, a key input for RF planning of LTE networks. If the operator’s engineering team is building its own models, Newfield offers the Path Loss Database, which covers the entire United States and the District of Columbia and Puerto Rico, at frequencies from 700 MHz to 2.5 GHz. Once the networks are up and running, TrueCall’s ability to deliver real-time status of calls is a critical component of the self-organizing network envisioned for LTE.

As the world prepares for wide-scale 4G rollouts, Newfield Wireless is well positioned to offer its product and differentiated services to an evolving global market.