- Location Headquarters
- San Mateo, CA
- Website
- http://www.aggregateknowledge.com/
- Keywords
- market-research
Company Profile
Aggregate Knowledge is the sole pure-play data management and ad optimization platform (DMP) company. AK's Discovery Platform provides the centralized data management and warehousing infrastructure to ingest and normalize advertising data (including offline data), manage audiences, build custom segments, and distribute them to any media channel.
AK's real-time reporting infrastructure provides industry-defining granularity and transparency with actionable insights into exactly WHAT (creative), WHERE (inventory/placement), and WHO (audience) is driving performance.
The AK real-time decision engine automates audience distribution and analyzes every impression to dynamically combine cost savings and performance improvements into a singular optimization suite.